To Know Your Customer’s Culture, Understand the Differences

December 20, 2016

Being aware of cultural differences and sensitivities is the softer side of due diligence but nonetheless important. As Mr. Gabriel Ojeda, President of Fritz-Pak Corporation and an EXIM Bank advisory board member pointed out when asked during an EXIM Bank Going Global Webinar, “What is the number one piece of advice you can give to companies that are looking to export?” His answer: “Get to know everything about your customer and their culture”.

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