Taliah Waajid has always been at the core of the natural hair movement and began her startup at the age of 14. Her company was the first to offer a complete line of natural, chemical-free hair care products to both women and men. Her business is mostly family operated, and she knows it takes a team to succeed.

Like many other small business owners, she was hesitant to pursue international business due to the risks involved. Listen to Taliah’s story in our video to find out how EXIM joined her team and the difference it made to her business.

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