Success Story: Small Business with Domestic Following Finds Opportunities Overseas

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Like many small business owners, when John and Lisa Martin started their pet products company in 2000, they were focused on domestic sales. They knew owners in the U.S. doted on their pups, and as expected, their products quickly caught on for puppies, older, or incontinent dogs.

However, when the Martins encountered interested foreign buyers at trade shows, they quickly realized the pads had potential in other markets. But competition was fierce, so they needed a way to make their sales terms more attractive.

To learn about their solution and how exporting impacted its business, fill out the form and download the case study.