Avoid Risky Buyers Study "The Five Cs of Credit"

Although there is a never ending list of considerations when researching a new customer, many firms use The Five Cs of Credit as a basic framework to evaluate new customers.

In this whitepaper you will learn how to measure potential buyers by their:

  • Character
  • Capacity to Pay
  • Capital
  • Conditions
  • Collateral
The 5 C's of Credit

Learn more about The Five Cs of Credit