As we enter the new fiscal year, the Outreach & Education (O&E) team at the Export-Import Bank of the United States (EXIM) has accomplished a great deal. The COVID-19 pandemic has disrupted everything from everyday social activities to supply chain issues to the way we conduct business. Here are some highlights on how the O&E team adjusted since the beginning of the COVID-19 pandemic (March 2020).
Utilizing Digital Tools to Provide Outreach & Education
The name of our team describes what we do: “Outreach & Educate” U.S. exporters on how EXIM can help your business compete in the global marketplace and export your products or services with confidence. Since March 2020, O&E has pivoted to an all-digital format to continue producing and promoting events targeted to U.S. exporters; the result has been digital events targeting all 50 states and five U.S. territories.
O&E leveraged partnerships with major digital platforms such as Entrepreneur.com and Industrial Equipment News (IEN) / Manufacturing.net to provide great exporter testimonials and other educational short clips.
Lastly, O&E has further expanded our utilization of social media & email campaigns. EXIM’s new Instagram account has been launched where you can see the latest news and activities of EXIM along with our partners. Please follow us on IG @eximbank for real-time updates.
Expanding Beyond the “Traditional” Webinar
Webinars and digital events have been a key tool in our digital tool chest since March 2020. The O&E team quickly realized the need to adapt and come up with new ideals to deliver EXIM’s message. Several examples of how we’ve expanded beyond the “traditional” webinar includes:
- Panel Discussions
- Fireside Chat / Townhalls
- Podcasts / Express Interviews (3-5 Minute Clips)
- New Platforms (i.e Clubhouse Social App)
Hear From Your Peers – Exporter Testimonials
Another priority has been finding a way to deliver the message on how EXIM can help exporters find working capital for their exports and mitigate the risk of non-payment by international buyers. Utilizing several platforms is one way but listening to other exporters in their own words has been priceless. O&E has focused on exporter testimonials, interviews, and “Hear From Your Peers” highlights (in their own words) on how EXIM has helped their exports grow. To listen/read these compelling stories, visit our new EXIM Customer Success page.
EXIM and the Outreach & Education team is committed to “pushing the envelope”, utilizing new ways to produce educational materials for U.S. exporters on how EXIM can help with their exporting needs. Let us know if you would like to share your experiences with us.
Since 1934, EXIM has been a federal agency supporting U.S. jobs through the export of U.S. goods and services. If you are interested in a free consultation to learn how EXIM can support your exporting goals, click here and one of our trade finance specialists will get you started on the path of growing your business through exporting and becoming competitive in the global marketplace.