Is Your Product Export Ready?
Selecting and preparing your product for export requires knowledge of the unique characteristics of each target market. The extent to which your company is willing to modify products sold for export markets is a key policy issue to be addressed. Some exporters believe their domestic products can be exported without significant changes. Others seek to develop uniform products that are acceptable in all markets. It is very important to do research and to be sure of the right strategy.
Are international brand names important to promote and distinguish a product?Are the colors used on labels and packages offensive or attractive to the foreign buyer?
Can labels and instructions be produced in official or customary languages if required by law or practice?
Does information on product content and country of origin have to be provided?
Are weights and measures stated in the local unit?
Must each item be labeled individually? What is the language of the labeling?
Are local tastes and knowledge considered?
- Freight forwarders can also make arrangements with customs brokers overseas to ensure that the goods comply with customs import documentation regulations. A customs broker is an individual or company that is licensed to transact customs business on behalf of others.
- Optimal packing methods during transit as well as repackaging into containers and storage at port of entry and arranging reservations for on-shipment inland are all standard services offered by freight forwarders.
- A single point of review for final shipping and recording of documentary procedures also expedites smooth facilitation of payment with the buyers, or the buyer’s bank.
- Finally, the freight forwarder can make recommendations on optimal cargo insurances to hold on your shipment and advise you of broker/dealers that can provide vital insurance against non-payment and political risks in your country of import.