Finding Buyers and Partners: Domestic and International Trade Shows

November 22, 2016

One of the toughest choices facing a small business looking to expand into international markets can be which market to focus on. Trade shows, both domestic and foreign, can provide you with a relatively inexpensive way to reach an international target audience. Each year more than 80,000 international buyers attend key trade shows in the U.S. spending billions of dollars on U.S.-made products. Trade shows provide a perfect venue to execute a market entry strategy where international buyers come to you.

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