Most U.S.-based small businesses rely solely upon domestic sales of their goods and services. The problem with this approach is threefold: Over 95 percent of the world’s consumers live outside of the ...
Businesses typically invest a large portion of their marketing budget in Business-to-Business (B2B) exhibitions at industry trade shows. This expense is understandable as a trade show represents prime...
Thanks to multi-channel marketing, national boundaries no longer limit customer choice. A customer can hear of your product via a mobile app, an online catalog, social media, or search results in thei...
