Businesses typically invest a large portion of their marketing budget in Business-to-Business (B2B) exhibitions at industry trade shows. This expense is understandable as a trade show represents prime...
Cash is king. Take it all day long if you can get it. But insisting on cash-in-advance is also a great way to give your competitors an advantage if they are offering open credit terms. This was the si...
Thanks to multi-channel marketing, national boundaries no longer limit customer choice. A customer can hear of your product via a mobile app, an online catalog, social media, or search results in thei...
